Whereas traditional media build credibility through experts being influencers in a particular field, with social media a sender often simply begins to participate in the __________, hoping that the quality of the message will establish credibility with the receivers.
A)purchase transaction
B)conversation
C)amateur discussion
D)discussion pool
E)information superhighway

Question

Quizplus · Accepted Answer

Social media is often based on conversations and open discussions rather than rigid expert opinions. Hence, by actively participating in conversations and sharing quality messages, the sender can establish credibility with the receivers.

Whereas Traditional Media Build Credibility Through Experts Being Influencers in a Particular