Brand managers find out what people are saying about their brand on Twitter by
A)having employees perform spot-checks on posts.
B)using social media management tools from services such as TweetDeck.
C)creating their own Twitter account and seeing what "followers" say on Facebook.
D)recognizing that posts are too brief to allow for a substantive mention of their brand.
E)employing outside search services such as Google and Bing.

Question

Quizplus · Accepted Answer

Using social media management tools such as TweetDeck allows brand managers to monitor their brand on Twitter in real-time, track conversations, and analyze metrics such as engagement and reach. This makes it easier to respond to customer inquiries, identify brand ambassadors, and address negative feedback.

Brand Managers Find Out What People Are Saying About Their