An ad for an international consulting firm was intended to communicate the company's philosophy - that you can be big and nimble at the same time - rather than to sell any one particular service the company provides. The ad is an example of __________ institutional advertising.

Question

Quizplus · Accepted Answer

Pioneering institutional advertising is used to build a company's image or philosophy rather than to promote a specific product or service.

An Ad for an International Consulting Firm Was Intended to Communicate