Life Insurance Companies Like Prudential Hope to Get You to Worry

Life insurance companies like Prudential hope to get you to worry about how your loved ones will be provide for themselves once you have passed away. They paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a __________.

A) fear appeal
B) rhetorical appeal
C) life cycle appeal
D) humorous appeal
E) security appeal