All of the following statements are true about using humorous appeals in advertising EXCEPT:
A) Humorous content can be so strong that it causes viewers to tune out the message.
B) Some studies suggest that humor wears out quickly, losing the interest of consumers.
C) A problem with humorous appeals is that their effectiveness may vary across cultures if used in a global campaign.
D) The use of humor is widespread in advertising and can be found in many product categories.
E) Advertisers believe that humor improves the effectiveness of their ads.
Correct Answer:
Verified
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