For marketers, the primary objective of coupons is to __________.

Question

Quizplus · Accepted Answer

Coupons are typically used to stimulate trial of a product or service by offering a discount or incentive. The hope is that once a customer tries the product or service, they will be more likely to make repeat purchases at full price. Coupons can also be used to attract new customers, minimize brand-switching, and increase foot traffic, but the primary objective is usually to encourage trial. Retaliation against competitor's actions is not a common objective of coupons.

For Marketers, the Primary Objective of Coupons Is to __________