The Term Receivers, in a Marketing Communications Context, Refers to

The term receivers, in a marketing communications context, refers to

A) only those consumers who read, hear, or see a message about a product or service and then choose to buy it.
B) consumers who read, hear, or see the message sent by a source during the communication process.
C) a firm that obtains a basic message or theme from its advertising agency and translates that vision into a useable IMC campaign.
D) promotional firms that select the best channels through which to convey advertising messages.
E) customers who read, hear, or see the message sent by a source and misinterpret or reinterpret the message to fit their individual beliefs.