Which of the following statements about advertising is most accurate?
A) Advertising has limited control as to when and where an advertisement will be used.
B) Advertising allows a firm to reach a mass market.
C) A key advantage of advertising is its ability to use customized interactions.
D) Advertising can be a very effective attention getter for new products, but has little impact for repeat buys.
E) Advertising is one of the least costly forms of promotion because it reaches a pretested market.
Correct Answer:
Verified
Q62: A similar understanding and knowledge that the
Q66: Errors in communication can occur in several
Q66: After a receiver responds to a message,
Q76: In the feedback loop, the impact the
Q77: For a message to be communicated effectively,
Q83: Q85: In the communication process,printing mistakes that affect Q86: Advertising refers to
A) any nonpersonal, indirectly paid
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