The local radio station broadcast a story about a dry-cleaner that requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from __________.

Question

Quizplus · Accepted Answer

The dry-cleaner chain benefited from publicity, as they received free exposure through the story broadcast by the local radio station. This type of marketing is often seen as more valuable than traditional advertising or direct marketing, as it is viewed as more trustworthy and credible by consumers.

The Local Radio Station Broadcast a Story About a Dry-Cleaner