Which of the following weaknesses is associated with sales promotions?

Question

Quizplus · Accepted Answer

Sales promotions can be effective in generating short-term sales and can provide incentives for customers to try new products. However, if they are used too frequently, customers may become accustomed to the promotions and only make purchases when there is a discount or promotion available, diminishing their long-term effectiveness. Additionally, continuous use of sales promotions can be costly for the company, leading to high absolute costs. Messages can be consistent across sales promotion tools if planned and executed correctly, and media cooperation may not be necessary depending on the promotion strategy. Promotion wars can occur with any type of marketing promotion, not just sales promotions.

Which of the Following Weaknesses Is Associated with Sales Promotions