Many promotional efforts, and especially personal selling efforts, are focused towards __________, who help coordinate promotional campaigns sponsored by the manufacturer and provide marketing advice and expertise.

Question

Quizplus · Accepted Answer

The description provided clearly refers to intermediaries, such as retailers or wholesalers, who work with manufacturers to coordinate and execute promotional campaigns. Sales personnel would typically be focused on making sales to intermediaries or ultimate consumers, while repeat buyers are already familiar with the product and less likely in need of extensive promotional efforts. Non-prospects are not relevant to the promotional strategy.

Many Promotional Efforts, and Especially Personal Selling Efforts, Are Focused