The promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs, to compare the effectiveness of their programs with competitors' programs, or to make comparisons with
A) calculated break-even points.
B) estimated return on investments.
C) promotion-to-expense ratios.
D) industry averages.
E) advertising-to-sales promotion ratios.
Correct Answer:
Verified
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