The four utilities offered to consumers through retailing are
A)convenience, performance, possession, and form.
B)time, place, possession, and form.
C)product, price, place, and promotion.
D)people, productivity, process, and physical environment.
E)convenience, consistency, competition, and choice

Question

Quizplus · Accepted Answer

The four utilities offered to consumers through retailing are time (convenience), place (performance), possession, and form. These utilities are necessary for retailers to provide value to customers and differentiate themselves from competitors. By providing these utilities, retailers can improve customer satisfaction and increase sales.

The Four Utilities Offered to Consumers Through Retailing Are