The activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise are referred to as the __________.

Question

Quizplus · Accepted Answer

The activities related to managing the store and the merchandise in the store are collectively referred to as the retailing mix, which includes retail pricing, store location, retail communication, and merchandise. The other options, such as wheel of retailing, distribution plan, retail life cycle, and retail store positioning, may be related to retail marketing but do not encompass all the activities involved in managing a retail store and its merchandise.

The Activities Related to Managing the Store and the Merchandise