In the retail life cycle, the battle for market share is usually fought before the __________ stage, and some competitors drop out of the market.

Question

Quizplus · Accepted Answer

The maturity stage is when the market becomes saturated and growth slows down. By this point in the life cycle, competitors have already established themselves and have been vying for market share. The decline stage comes after this, when sales decrease and some competitors exit the market. The introduction phase is too early in the life cycle for this battle to occur, and the harvest stage is focused on maximizing profits rather than market share. Therefore, the best choice is C) maturity.

In the Retail Life Cycle, the Battle for Market Share