When Callaway Golf Opened Its Online Store, It Wanted to Be

When Callaway Golf opened its online store, it wanted to be sensitive to its retail channel. It did this by

A) offering its retail partners greater trade allowances.
B) offering its retail partners Callaway stock options.
C) creating a platform with original content that helps consumers, whichever channel they use.
D) offered incentives for retailers if they encouraged their store customers to shop online.
E) discounted merchandise in retail outlets but not online