-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Channel A, which involves direct sales to industrial users, would be an appropriate marketing channel for a high-involvement and high-cost product like Boeing aircraft. This channel allows for direct communication with potential buyers and the opportunity to provide customized solutions for their specific needs. The other products listed in the options could benefit from other marketing channels such as distribution through intermediaries like wholesalers or retailers.

-Figure 12-4 Above Depicts the Four Most Common Marketing Channels