Multiple Choice
Which of the following statements about the price-setting process is most accurate?
A) When selecting a strategy for setting an initial price, it does not matter which one you use as long as you stick with it.
B) Sometimes pricing strategies overlap, and a seasoned marketer will consider several strategies when choosing an approximate price level.
C) Demand-oriented pricing approaches rely heavily on competitors' prices.
D) Skimming pricing is a competition-oriented pricing strategy.
E) Penetration pricing is the best pricing strategy for companies trying to meet the goals of a profit-oriented pricing approach.
Correct Answer:
Verified
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