With a cost-oriented pricing strategy, a price setter stresses the __________ side of the pricing problem and the price is set by looking at __________.

Question

Quizplus · Accepted Answer

A cost-oriented pricing strategy focuses on the cost side of the pricing problem, meaning that the price is set by looking at production and marketing expenses. The goal is to ensure that the price covers all costs and provides a reasonable profit margin. The strategy does not consider demand or consumer tastes in determining the price.

With a Cost-Oriented Pricing Strategy, a Price Setter Stresses the __________