Target return-on-investment pricing refers to
A) setting a price that allows the firm to invest in research and development for next year.
B) adding a fixed percentage to the cost of all items in a specific product class.
C) setting prices to achieve a profit that is a specified percentage of the sales volume.
D) setting a price to achieve an annual target ROI.
E) setting a price based on an annual specific dollar target volume of profit.
Correct Answer:
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