The __________ of a product is what customers are generally willing to pay, and is sometimes used as a benchmark for pricing.

Name: The __________ of a product is what customers are generally willing to pay, and is sometimes used as a benchmark for pricing.
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Question

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The market price is what customers are generally willing to pay for a product, and is often used as a benchmark for pricing. The other options may be factors to consider in pricing, but they are not the same as the market price.

The __________ of a Product Is What Customers Are Generally