Four pricing practices are closely scrutinized because of potential unethical or illegal actions. They include: (1) price fixing; (2) price discrimination; (3) predatory pricing; and (4) __________.

Question

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Deceptive pricing is the fourth pricing practice that is closely scrutinized because it involves misleading customers through false or misleading price information, such as false reference prices or hidden fees. This practice can result in legal action and damage to a company's reputation.

Four Pricing Practices Are Closely Scrutinized Because of Potential Unethical