A flexible-price policy allows marketers to respond to
A)requests for allowances.
B)threats of discrimination.
C)success measures for the firm's previous promotions.
D)changes in demand, cost, and competitive factors.
E)inquiries by government agencies.

Question

Quizplus · Accepted Answer

A flexible-price policy allows marketers to adjust their prices in response to changes in demand, cost, and competitive factors. This allows them to remain competitive and maximize profits. Requests for allowances, threats of discrimination, success measures for previous promotions, and inquiries by government agencies may all be reasons for adjusting prices, but they are specific situations rather than the overall purpose of a flexible-price policy.

A Flexible-Price Policy Allows Marketers to Respond to