Marketers using a flexible-price policy should take care to avoid
A)requests for allowances.
B)price discrimination.
C)contradictory promotions.
D)changes in market segmentation.
E)support from government agencies.

Question

Quizplus · Accepted Answer

A flexible-price policy involves setting different prices for different customers based on factors such as their willingness to pay, order quantity, or timing of purchase. However, if marketers use this policy to discriminate against certain customers or groups of customers based on factors such as race, gender, or nationality, it could be illegal and damage the company's reputation. Therefore, marketers should take care to avoid price discrimination when using a flexible-price policy.

Marketers Using a Flexible-Price Policy Should Take Care to Avoid