A single jar of original formula Carmex has different prices for the product depending upon where it is sold, but each price will end in a 9 ($0.99 at mass merchandisers like Walmart or Target; between $1.59 and $1.79 in drug and food retailers). This pricing strategy is called __________.

Question

Quizplus · Accepted Answer

The pricing strategy described (having prices end in 9) is a classic example of odd-even pricing, where prices are set just below the whole number to make them appear lower and more appealing to consumers.

A Single Jar of Original Formula Carmex Has Different Prices