Three important aspects of product life cycles are their length, the shape of their sales curves, and the rate at which __________.

Question

Quizplus · Accepted Answer

The rate at which consumers adopt products is crucial in determining the speed of the product life cycle. The faster consumers adopt a product, the shorter its life cycle may be.

Answer: D 
 The rate at which competitors create competitive offerings can also influence the length of a product life cycle. If competitors continually create new and better products, the original product's life cycle may be shorter.

Answer: E 
 Environmental forces can also impact a product's life cycle. Changes in technology, regulations, economy, and other factors can shorten or lengthen the life of a product.

Three Important Aspects of Product Life Cycles Are Their Length