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The Formula to Calculate a CDI = __________

Question 185

Multiple Choice

The formula to calculate a CDI = __________.

A) (Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment) × 100
B) (Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment) × 100
C) (Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment) × 100
D) (Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment) × 100
E) The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.

Correct Answer: