Kemps Dairy makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy) . Kemps Dairy pays Wrigley, the owner of the Life Savers brand name, a fee to market this product. This is an example of __________.
A) generic branding
B) reseller licensing
C) mixed branding
D) brand licensing
E) co-branding
Correct Answer:
Verified
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