As a marketing term, __________ generally includes not only physical goods, but also services and ideas as well.
A)marketing
B)invention
C)merchandise
D)product
E)concept

Question

Quizplus · Accepted Answer

The term "product" is used to refer to physical goods, services, and even ideas that can be offered to customers for their use or consumption. Therefore, it is the most appropriate choice for the given statement. The other options, such as "marketing," "invention," "merchandise," and "concept", do not encompass all the elements that the term "product" does.

As a Marketing Term, __________ Generally Includes Not Only Physical