Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Name: Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.
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Question

Quizplus · Accepted Answer

The advertising is emphasizing food and other amenities, which are intangible aspects of the service, in order to overcome the intangibility of the service.

Singapore Airlines Has Advertising That Shows a Traveler in the Airline's