One of the eight primary marketing-related reasons for new-product failure is __________.
A)the product is too innovative
B)a competitor with a similar product withdrew from the market
C)too socially controversial
D)poor product quality
E)product was marketed as a new product but it did not meet the legal definition of new

Question

Quizplus · Accepted Answer

Poor product quality can lead to negative reviews, low sales and ultimately, failure of a new product.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure