Alamo, a car rental firm, targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. Alamo likely segments its market by

Question

Quizplus · Accepted Answer

Alamo segments its market based on usage rate, which is a type of behavioral segmentation. This means that it targets customers who rent a car over 40 weeks per year, which is a specific behavior.

Alamo, a Car Rental Firm, Targets 50 Percent of Its