The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people. Thus, the agency is using __________ segmentation.

Question

Quizplus · Accepted Answer

The agency is using geographic segmentation by limiting the venues to those located in areas with a population of at least 100,000.

The William Morris Agency Represents Country Singer Trace Adkins in Negotiations