-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A)whether the student is a faculty or staff member.
B)whether the student lives near the campus or far away.
C)whether the student has the disposable income to eat at Wendy's.
D)combining the factors of where the student lives and when (s)he is on campus.
E)the meals eaten at the Wendy's restaurant.

Question

-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is
A)whether the student is a faculty or staff member. 
B)whether the student lives near the campus or far away. 
C)whether the student has the disposable income to eat at Wendy's. 
D)combining the factors of where the student lives and when (s)he is on campus. 
E)the meals eaten at the Wendy's restaurant.

Quizplus · Accepted Answer

The student market is segmented by combining factors of where the student lives and when they are on campus, which helps in understanding their dining patterns and preferences.

-Figure 8-6 Above Shows the Market-Product Grid for a Wendy's