-Figure 8-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus with chosen market segments and product groupings. The next step is to develop a simple marketing action to reach a target market. Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 a.m. and 4:00 p.m. that offer a $2 off coupon on lunch meal would be especially targeted at potential

Question

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The marketing action of placing flyers on cars in student parking lots during weekdays targets day commuter customers, who are likely to be on campus during those hours.

-Figure 8-7 Above Shows the Market-Product Grid for a Wendy's