LEGO MINDSTORMS Photo
-Consider the LEGO MINDSTORMS photo above. If the marketing research measure of success is assembly time for a particular design meant for middle-school students, which would be the best possible marketing action if the results of a marketing research study concluded, "All ten teams could assemble Design B in 20 minutes but only 3 teams completed Design A"?

Question

Quizplus · Accepted Answer

The best possible marketing action would be to introduce Design B as it has proven to be successful in terms of assembly time for middle-school students. This would cater to the demand of the target audience and increase sales for LEGO MINDSTORMS. Redesigning the kits or introducing Design A with more features may not necessarily result in increased assembly time or demand. Mining the data further for student reactions could provide insights but may not lead to effective action. Consulting the marketing dashboards to analyze LEGO sales in the U.S. may be useful for overall sales strategy but may not directly address the issue of assembly time for middle-school students.

LEGO MINDSTORMS Photo -Consider the LEGO MINDSTORMS Photo Above. If the Marketing Research