Penningtons Superstore specializes in plus-size fashions for women. It recognized a potential marketing opportunity in plus-size junior clothes and was considering adding a line of teen plus sizes to its 117 stores. Before doing so, it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one. Decision makers needed the results of its study by September 15 so Penningtons could introduce the line the following March, if the market was viable. The major constraint for research here is

Question

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The major constraint for research in this scenario is meeting the time deadline, as Penningtons needs the results of the study by September 15 in order to introduce the line the following March. Collecting secondary data, finding primary research candidates, establishing measures of success, and locating age-appropriate styles may be important considerations in the research study, but they are not the major constraint for Penningtons in this situation.

Penningtons Superstore Specializes in Plus-Size Fashions for Women