Prior to its production, LEGO marketing managers developed a(n) __________ for the innovative MINDSTORMS EV3 robot capable of walking or skating, perhaps by adding an infrared sensor.

Question

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A new-product concept is a detailed strategy for developing and introducing a new product. The MINDSTORMS EV3 robot with the feature of walking or skating would be considered a new product concept.

Prior to Its Production, LEGO Marketing Managers Developed A(n) __________