When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?

Question

Quizplus · Accepted Answer

Household demographics are not typically collected at retail checkout counters. This type of information would need to be obtained through surveys or other data sources.

When Customers Have Their Groceries Scanned at the Supermarket Checkout