The J.D.Power & Associates and other market research firms recruit groups of consumers for __________,each of whom are paid to record all of their purchases on a regular basis.Businesses pay firms like J.D.Power for their reports that answer the question,"How many times did our customers buy our products this year compared to last year?"

Question

Quizplus · Accepted Answer

The scenario described corresponds to syndicated panels, where a group of consumers report their purchases regularly and their data is collected and sold to businesses for market research purposes. This is different from focus groups, experiments, syndicated data mining, and mall intercept interviews.

The JDPower & Associates and Other Market Research Firms Recruit Groups