Melanie manages a local store for a national drug store chain, and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research notes Melanie received were a form of __________ data.

Question

Quizplus · Accepted Answer

The research notes collected by the team of researchers who observed and recorded the actions of the service staff are observational data. This is because they watched and observed the behavior without actually asking direct questions or conducting a formal survey. The other options do not fit the description of the data collected in this scenario. Secondary data is information that has already been collected and published by someone else. Developmental data refers to information collected during the creation or development of a product or service. National data refers to statistics collected on a national level. A questionnaire is a method of collecting primary data by asking questions directly to respondents.

Melanie Manages a Local Store for a National Drug Store