-Consider the Marketing Research Method Photo above. What type of marketing research method is most likely being represented here, with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers?

Question

Quizplus · Accepted Answer

The scenario described involves observers watching a discussion among people, which is characteristic of a focus group. Focus groups are a qualitative research method where a group of people discuss topics of interest while being observed, often through a one-way mirror.

-Consider the Marketing Research Method Photo Above