DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and deal with claims.It wants to introduce its product into new markets,but before it does so,it wants to have a prediction of how successful its sales efforts will be.The first thing researchers did was invite in a group of eight insured people to talk about home and auto insurance.Their conversations were recorded and later analyzed to determine if there were any differences between customers from different markets.This was an example of a(n)

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This was a focus group, as a group of customers were invited in to discuss their experiences and opinions about home and auto insurance in order to gain insight into the potential success of DirectProtect's product in new markets.

DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than