3. If you answered 'yes' to question 2, how often do you eat at a fast-food restaurant?
$\square\text {Once a week or more } \quad\quad\quad\quad\square \text { 2 to 3 times a month }\quad\quad\quad\square \text {
Once a month or less}$

-Consider Figure 7-4: Question 3 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?

Question

3. If you answered 'yes' to question 2, how often do you eat at a fast-food restaurant?
$\square\text {Once a week or more } \quad\quad\quad\quad\square \text { 2 to 3 times a month }\quad\quad\quad\square \text {
Once a month or less}$

-Consider Figure 7-4: Question 3 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?

Quizplus · Accepted Answer

Question 3 is a closed-end question because it provides a limited set of options for respondents to choose from. The options are "Once a week or more," "2 to 3 times a month," and "Once a month or less." A dichotomous question only provides two options for respondents to choose from, and an open-ended question allows respondents to provide their own answer without any predefined options. Attitudinal and semantic differential questions pertain to measuring attitudes and perceptions towards a particular topic, which is not the case with Question 3.