Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any 4-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any 4-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The type of offer (straight price discounting vs. free gift) is the independent variable, as it is being manipulated by Eppie's Used Cars to see which one works better. The number of people that responded to each type of offer is the dependent variable, as it is being measured to determine the effectiveness of each strategy. Therefore, the best choice is D, as it correctly identifies the independent and dependent variables.

Eppie's Used Cars Wanted to Test Whether Straight Price Discounting