GlaxoSmithKline plc. of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?
A)product customization
B)product extension
C)product adaptation
D)product invention
E)product integration

Question

Quizplus · Accepted Answer

Breathe-Right nasal strips are being sold in many countries without any modification, which is an example of product extension strategy. The company is extending its product to multiple markets without any significant changes.

GlaxoSmithKline Plc