In the organizational buying process, important product or service characteristics include

Question

Quizplus · Accepted Answer

The heavy emphasis in the organizational buying process is on delivery time, technical assistance, and postsale service. Therefore, option A is the best choice, as it includes all these important product or service characteristics. Option B and E emphasize only low price and buyer incentives, which are not the primary concerns for organizational buyers. Option C mentions technical assistance and buyer incentives but misses delivery time and postsale service. Finally, option D is close to the correct answer but misses technical assistance compared to option A.

In the Organizational Buying Process, Important Product or Service Characteristics