In 2005, when MySpace was the leading social network, News Corp., owner of The Wall Street Journal and Fox News, bought the firm for $580 million. But its membership declined precipitously due to changing consumer preferences, and News Corp., sold MySpace to a group of investors for a paltry $38 million in mid-2011. This is an example of how __________ forces impact the marketing environment.
A)economic
B)competitive
C)social
D)technological
E)regulatory

Question

Quizplus · Accepted Answer

The declining membership of MySpace is due to changing consumer preferences in the social environment, which is a social force impacting the marketing environment.

In 2005, When MySpace Was the Leading Social Network, News