HSBC Bank International Ltd., Europe's largest bank, selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers" that are common in some groups. Its advertising agency was incorporating
A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.
Correct Answer:
Verified
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Q92: Culture refers to the
A) moral and ethical
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