An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services (HHS) a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice poste clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example __________ forces in the marketing environment.

Question

Quizplus · Accepted Answer

The investigation of potential HIPAA violations and subsequent settlement with the cardiac surgery practice is an example of regulatory forces in the marketing environment. HIPAA is a federal law that sets standards for protecting sensitive patient health information, and the HHS is responsible for enforcing these rules. The settlement serves as a reminder to healthcare organizations of the importance of complying with HIPAA regulations to protect patients' privacy and avoid potential penalties.

An Arizona Cardiac Surgery Practice Agreed to Pay the U